He advises the boss of a Moroccan recycling firm to put "pressure" on big companies that manufacture plastic bottles.
The royal representative said the problem of single use avoidable waste needed to be tackled at its source. He made the comments during a conversation with Youssef Chaqor, the boss of a Moroccan company that recycles household products.
On their third day in the North African visit, the Duke and Duchess met Moroccan entrepreneurs who have started companies aimed at changing the country's social, economic and environmental issues.
Talking to Youssef Chaqor, who runs a recycling company called Eko-Geste, The royal asked if recycling in Morocco was like other parts of the world, “where they think they are recycling but they are not – it ends up being dumped”.
He went on to tell Mr Chaqor: “You need to put more pressure on the big companies.”
He said that while big companies might give money to environmental projects, “they are still producing single-use plastic bottles.
Another mic drop moment from the Prince as he stands up for a global issue that is gaining traction throughout the globe.